Local SEO is About Bringing Customers Through Your Doors

Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

What is Local SEO?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

That last point is an important one—this isn’t just about Google.

People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.

Quality Skills

Orbital Online has been helping local businesses, multi-location businesses and SEO professionals understand and improve their positions in the local search market since 2014.

Content marketing strategy 99%
Digital consultancy 99%
Mobile Marketing 99%
Reputation management 99%

Testimonials

Great advice on local SEO!
Hermes Wong
Hermes Wong
Millenaire APAC Limited
Professional consultation service!
Eddie Ng
Eddie Ng
Soaon Holding Limited
Local SEO bring more benefits to my cafe than I expected!
Alan Chow
Alan Chow
Hands-On Coffee Co. Ltd.

Why use Orbital Online for Local SEO?

What are the main local SEO services?

An overview of all the local SEO services that can make a difference:
Website ‘localization’
‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages or Content Hubs for individual locations. Other tactics include getting involved with local community events and featuring articles and information about them on the site.
Claiming your Google My Business listing
Claiming your Google My Business page is a a key step towards helping your business display on important Google services, such as local search results and Google Maps. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory you take ownership of.
Getting quality, relevant backlinks
Naturally obtained backlinks from well-regarded websites help search engines recognize your site as a trusted source of information and boosts the ‘prominence’ aspect of the local search algorithm. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.
Citation Building
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.
Managing reviews and ratings
Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.

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