The Best Email Marketing Strategy

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.
The two biggest advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services. It's also extremely easy to set up and track an email marketing campaign, which makes it easily accessible for small businesses.
  • 91% of email users check their email at least once a day.
  • 59% of survey respondents say email influences their purchase decisions.
  • Email marketing returns an impressive $42 for every $1 spent.
  • Email marketing has a conversion rate of 2.3%, compared to 1% for social media.

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Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff.
Marketing Strategy
Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent.
Tracking & Reporting
Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they've clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting.
Template Design
We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
Marketing Campaigns
When you do send broadcasts, split test. Split test everything, in fact, You never really do know what's going to be the most effective until you pull the trigger and really test it out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.